A Different Model.
A new vision for the role of communication.

Africa is an advertising, marketing and branding company created eleven years ago with the differentiated proposal to handle fewer clients with exclusive and dedicated teams. This proposition is based on a rule that we offer direct participation and involvement of agency partners throughout the process in order to build brands, serve clients and grow their businesses.

Africa focuses on Brazil but we have an international mindset and our mission is to help clients to have global and strong brands. We create advertising that generates hits and sell.

The name Africa has been chosen to be understood internationally and also to pay homage to the people who lent its culture to Brazil. As one of the most admired and innovative advertising agencies in Brazil, Africa is known for its creativity, impactful and memorable work and results delivered for its selected clients.

Africa grew fast and quickly became one of the largest advertising agencies in the country. Africa today keeps dedicated multidisciplinary teams and experts in several key areas of creativity. All of them working together to achieve the best results for our clients.

The agency has been elected twice Agency of the Year at Cabore Awards – the most prestigious award in Brazilian advertising industry.
It was named the Most Admired Company in the Advertising & Marketing sector in the country by DCI for the 7th year in a row and the Most Admired Agency in Brazil for the 5th year in a row by entrepreneurs and businessmen, according to a survey conducted by CartaCapital Magazine.

According to the most important survey in the market conducted with 1,500 advertisers Africa is considered the top of mind agency for many years. As well as the agency with more notoriety, the most creatively effective, creatively original and with the best production, integrated services and client services. 

Africa is part of Grupo ABC, the 19th largest communications group in the world according to Ad Age.


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